Graphic design is a way of composing and arranging the visual elements of a project.
Although the term "graphic design" has been around since the 1920s, the art forms themselves have been an important part of visual communication for thousands of years. Early examples of graphic design can also be found in ancient manuscripts and prehistoric cave paintings.
Today, the graphic design industry spans many different fields. It's an exciting field that's constantly evolving, but its adaptive nature can be a bit confusing for beginners to understand exactly what graphic design is and what kind of professional work it is. .. If you are looking for a guide on the basics of graphic design in order to develop a project, contact BRcom
What is the main purpose of graphic design?
The purpose of graphic design is to convey and enhance the message.
Beautiful graphics optimize communication. Imagine a table with data analysis. Graphic designers can use different colors to highlight rising and falling metrics so viewers can quickly understand what's working and what needs adjusting. A well-executed graphic design can also elicit emotional responses from viewers and motivate them to action. For example, a website's "Sign Up" page is usually designed to lead visitors to a mailing list or to start a free trial. Food packaging design, on the other hand, aims to make the food inside more appealing.
We offer 9 types of graphic creations.
Here are nine of the most common graphic designs you can expect to have as a service with BRcom:
1. Brand Image
Branding is a practice to establish guidelines and best practices that businesses can use across all image mediums to ensure a consistent brand identity. Brand designers need a lot of strategy to achieve this, as they help convey the company's personality, tone, and core message.
Brand design work includes, but is not limited to:
design logos and establish clear guidelines on how they should be used.
design letterhead, icons and various illustrations
select brand colors and set clear guidelines for their use.
create or select fonts and typographic guidelines.
create templates that follow brand guidelines and can be used by marketing, growth, and other teams.
packaging design and graphics for product design.
Good brand designers will be found to have an understanding of marketing design, web design, logo design and many other aspects of graphic design because the decisions they make will affect all subsequent design projects for this brand.
Our brand designers at BRcom have all the necessary expertise to support you in designing your brand image, commonly known as BRANDING.
2. Marketing design
Marketing Design is a graphic design by the Marketing Initiative. Our marketing designers can work on small projects such as the layout of promotional emails, as well as large, multi-faceted projects such as the design of trade show booths, trade show documents and printouts. Our marketing designers can work on your visual design for the following purposes:
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E-mail
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Newsletter
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Signs and other signs
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Attach
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Manometer
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Exhibition stand
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Physical shipment
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Website Assets
There are some similarities between marketing design and brand design, but if a brand designer wants to define a guideline and general message for the brand, the marketing designer usually has only one campaign or one type of asset or platform. Do you have a specific message. Let's look at this together.
3. Website design
Many graphic designers work on the visual elements used in websites. However, it is important to note that web design and graphic design are different.
Designing a good website is an interdisciplinary effort because the website is interactive and not a fixed asset like a brochure or magazine. Graphic design skills and experience (UX) and user interface (UI) design are required. As a result, many websites are designed by a team of experts with complementary skills.
Web designers can work on the following projects in particular:
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Creating icons and buttons
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Creation of images, illustrations and other graphics
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Website layout design
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Create various interactive design elements on your website
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Video and GIF creation
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Make sure, your graphics will be optimized for all devices (desktop, mobile, etc.).
4. Artwork design
Illustrations are often used as part of web design, marketing, and branding, but they're also used in other ways. Some designers, who focus solely on providing artwork, work with larger design teams to provide individual assets for different projects.
Illustrator can design the following visual elements:
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Children's books
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T-shirts and other clothing
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Cards and stationery
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Web page
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social media
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Video and interactive media
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Marketing campaign
5. Typographic design
Some graphic designers specialize in creating or selecting typography, fonts, or typefaces.
Typographic design includes:
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Custom lettering and number creation
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Create typographic or digital resources
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Font selection and brand typographical guidelines
Type designers collaborate on various projects because people rely heavily on words to convey their message:
6. Infographic Design
Essentially, infographics are just a representation of data or information that can be consumed visually. Infographics are delivered as 2D illustrations, interactive elements on your website, or video. The common denominator is to help viewers more easily understand a wealth of information and complex concepts.
7. Textiles and surface design
Textile designers can create the following patterns:
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Material
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Background
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carpet
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furniture
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Many textile designers have experience not only in graphic design, but also in printing and creating the textile itself.
8. Packaging design
From groceries to gadgets to designer jewelry, the packaging a product is shipped in is often as important as the product itself. The Product Package Designer is intended to display or complement the products in the package.
9. Editorial design
The term "graphic design" was originally derived from the graphic design of editorials and is still a very important part of print and digital editorial publications today.
Post designs include:
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Book
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magazine
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newspaper
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Email and digital publications
Editorial graphic design helps set the tone of the post and can amplify the written words. Imagine a well-placed quote in a printed interview or a beautifully presented cookbook.
As a growing graphic design agency, the BRcom team is always proud to offer our clients visuals that meet their expectations.